After understanding the basic evolution of T-shirts in EVOLUTION OF T-SHIRTS 1, we understood how T-shirts evolution began.
We will now read how T-shirts developed from the basic underwear usage to the designer T-Shirts we wear today.
Decoration of T-shirts:
In the early 1950s, several companies based in Miami,Florida started to decorate T-shirts with different resort names and various characters. The first company was Tropix Togs, under founder Sam Kantor, in Miami. They were the original licensee for Walt Disney characters in 1976 including Mickey Mouse and Davy Crockett. Later, other companies expanded into the T-Shirt Printing business, including Sherry Manufacturing Company, also based in Miami. Sherry, started in 1948 by its owner and founder Quinton Sandler as a screen print scarf business, evolved into one of the largest screen printed resort and licensed apparel companies in the United States.
Today, many notable and memorable T-shirts produced in the 1970s have become ensconced in pop culture. Examples include the bright yellow happy face T-shirts, The Rolling Stones tops with their "tongue and lips" logo, and Milton Glaser's iconic "I LOVE NY” design.
The most common form of commercial T-shirt decoration is screen-printing. In screen-printing, a design is separated into individual colors. Plastisol or water based inks are applied to the shirt through mesh screens which limits the areas where ink is deposited. In most commercial T-shirt printing, the specific colors in the design are used. To achieve a wider color spectrum with a limited number of colors, process printing (using only cyan, magenta,yellow and black ink) or simulated process (using only white, black, red, green, blue, and gold ink) is effective. Process printing is best suited for light colored shirts. Simulated process is best suited for dark colored shirts.
In 1959, the invention of plastisol provided an ink more durable and stretchable than water-based ink, allowing much more variety in T-shirt designs. Very few companies continue to use water-based inks on their shirts. The majority of companies that create shirts prefer plastisol due to the ability to print on varying colors without the need for color adjustment at the art level.
Specialty inks trend in and out of fashion and include shimmer, puff, discharge, and chino based inks. A metallic foil can be heat pressed and stamped onto any plastisol ink. When combined with shimmer ink, metallics give a mirror like effect wherever the previously screened plastisol ink was applied. Specialty inks are more expensive to purchase as well as screen and tend to appear on garments in boutiques.
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